VEGA Americas, Inc.

Digital Marketing Specialist

VEGA Americas manufactures, distributes, and services process instrumentation to measure level, density, weight, and pressure.  Our products have been making industrial processes safer and more efficient for over 60 years.

As an employee, you’ll find VEGA Americas commits itself to the highest quality standards and respect for the individual needs of employees, customers, vendors, and shareholders. Don’t take it from us alone, VEGA was awarded 2018’s Top Workplace, Midsize Company Division through the Cincinnati Enquirer’s Top Workplace survey.

We’re looking for an experienced digital marketing professional to join our dynamic and growth-oriented marketing team. The Specialist will develop innovative digital plans across VEGA’s channels to support the broader marketing strategy and our business objectives. Additionally, our Digital Marketing Specialist will lead our email marketing efforts, optimize our SEO/SEM activities, and help the team bolster our social media presence.

What you’ll do:

  • Identify opportunities to drive traffic to VEGA digital channels.
  • Increase inbound lead generation and customer interactions.
  • Lead email marketing efforts from concept through execution, including the creation of content including subject lines, content, form building, and calls to action.
  • Own list building and opt-in strategy and compliance requirements.
  • Help drive SEO and SEM activities to optimize our presence and improve organic search results and conversion rate for all digital channels.
  • Create social media strategies across company LinkedIn, Twitter, Facebook, and recruiting pages.
  • Advocate for increased internal social media adoption and interaction.
  • Work with team to monitor online reviews and feedback.

What you’ll need:

  • Bachelor’s degree in Business, Marketing, or related field.
  • 3+ years of experience in digital marketing.
  • Professional experience creating, executing, and measuring email campaigns.
  • Previous experience with SEO and working knowledge of paid search.
  • Professional experience using multiple major social media platforms (LinkedIn, Facebook, Twitter).
  • Knowledge of targeting and segmentation to drive campaign effectiveness.
  • Exceptional problem-solving skills and the ability to prioritize and drive projects.
  • Excellent verbal and written communication skills.
  • Understanding of a technical, B2B audience is a plus.

What makes VEGA a great place to work?

VEGA Americas, Inc. provides a competitive salary and a full benefit package with Health, company HSA contribution, Dental, Life, and Disability benefits available on day one. Our 401(k) plan can help you reach your financial and retirement goals through flexible investment options and a company match. Other perks include 100% paid parental leave, tuition assistance, a casual dress code, an annual company picnic, holiday luncheon, volunteer opportunities, flex hours, training opportunities, and the ability to work from home depending on the job.

VEGA Americas, Inc. is proud to be an Equal Opportunity employer. It is our policy that we will not discriminate against any person based on race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, disability, or veteran status.

 

 

We are not currently accepting applications for this position.